Macular Degeneration digitally explained

AMD, or age-related macular degeneration, is one of the leading causes of vision loss for Mexicans age 50 and older. It affects central vision, where sharpest vision occurs, causing difficulty conducting daily tasks such as driving, reading, and recognizing faces.

Bayer, the creator of Wetlia, a leading treatment to fight AMD, decided to launch a digital tool that allows eye care specialists to communicate with more ease and efficiency to their patients about the pathology and the application of the treatment they have available for them.

The challenge was above all simplifying everything to make it more visual and interactive, so the patients and their relatives could understand better and have a nicer experience with their doctor.

  • Project

    iPad educational app

  • Client


  • Agency

    IA Interactive

  • Date

    October 2013