The flavour of tobacco, hassle-free

Philip Morris International (PMI) developped IQOS to propose to smokers a new way to consume tobacco. The point is that IQOS heats tobacco, instead of burning it, which causes a smoking experience without any combustion, smoke, or bad smells.

After some successful campaigns all around the world, PMI needed our digital services to help them to launch the device in Mexico. We proposed them a lead campaign based, among others, on an innovative landing page to get awareness from new users and catch their interest to adquire this new innovative product, and talk about it to their communities.

  • Project

    Responsive landing page

  • Client

    Philip Morris

  • Agency

    IA Interactive

  • Date

    May 2017