Make cash withdrawal great again

Everyone agrees that withdrawing some cash on an ATM always has often been a terrible experience. Nowadays, there is fewer and fewer cash money circulating as digital and card payments have increased significantly. Meanwhile in Mexico, like many countries in Latin America, most people and businesses still only use cash as main payment method.

Banorte, one of the leading bank groups in all Mexico, realized that their ATMs weren't taking advantage of the latest technologies available, so they asked us to propose something innovative to make the cash withdrawal a great user experience.

  • Project

    ATM touch experience

  • Client

    Banorte IXE

  • Agency

    IA Interactive

  • Date

    January 2014