Gamifying the good old recipe book

What if the good old recipe book gets social ? It's been a very long time that recipes were shared in most cases within family circle, like a legacy between a mother and her daughter. Too much time, you said ?

Now it's 2015 and we're in the era of social media and gamification, so we decided to propose a funnier way to get inspired and share recipes. Let's see how we did it.

  • Project

    iOS social app

  • Client

    Unilever

  • Agency

    IA Interactive

  • Date

    November 2015