Go home on Uber, You're drunk

In 2015, Uber made in Toronto, Canada, a successful PR campaign (Uber Safe) aimed to offer a free ride to drunk people. This campaign was based on a breathalizer kiosc placed on the roadside of bar-heavy neighborhoods.

Secretly launched in March 2014, Uber of Panama decided to develop its own device in May 2015, to make its own way in the streets of Panama City and create awareness and engagement to its new Panamian customers.

  • Project

    Breathalyzer Kiosc

  • Client


  • Agency

    IA Interactive

  • Date

    May 2015